Dreamspace Studio

*This post was delayed till Saturday afternoon in recognition of the Nationwide strike on Friday, January 30th.*

On-Page & Technical SEO (Or: How to Help Your Blog Get Found)

Hey friends, Felipe here, your sparkly, rainbow armadillo with a passion for the findable web! Today, we’re uncovering some SEO secrets to make sure your words get discovered, not just written.

SEO (Search Engine Optimization) isn’t magic. But it’s how your blog posts, pages, and portfolios get found by people (and search engines) who need them. Let’s break it down Dreamspace style: gentle, practical, and a bit fun.

1. On-Page & Technical SEO—What’s the Difference?

On-page SEO covers the visible elements—words, titles, headlines, images, and alt text. These help both humans and search engines understand your content.

Technical SEO is behind the scenes: site speed, mobile friendliness, and easy navigation. It ensures search bots can easily explore your site.

If you’re just starting, try a tool like GooglePageSpeed Insights to see how your site is doing and spot any easy wins. If on-page SEO is like planting and caring for your blog garden—choosing the flowers, labeling them, and making the area welcoming—then technical SEO is preparing the soil, watering the garden, and keeping the paths clear. This welcomes both human visitors and search engines, who can easily find everything.

2. How to Optimize for SEO (Without Losing Your Voice)

SERP Basics (Search Engine Results Page)

SERP is where your blog shows up when someone Googles a question or topic. You want your post to appear high on this list—so let’s see how to get you there:

Use your main title (one H1) and sub-titles (H2s and H3s) to guide readers. No need for keyword stuffing, just use them to keep your writing clear.

Titles are your big wave hello. This is what readers see first, on Google or social media. Keep them honest and inviting, and put your main keyword near the front—if it fits naturally.

Linking to reputable sources builds trust with readers and search engines. Link intentionally for better info and credibility.

3. How Search Engines Index Pages (aka, Felipe’s Foraging Metaphor)

Search engines use bots (“crawlers”) to explore your site, just like I sniff out hidden snacks:

• Crawl: The bots follow links, page by page, gathering information.
• Index: They store what they find in their giant memory bank for later.
• Rank: They choose which snacks (content) are juiciest for different search queries.

How do you help?

It helps to keep your site navigation simple and clear. Think of menus that are easy to understand, categories that are clearly named, and small links (known as breadcrumbs) that mark where you are on your site, just like a path with clear signs. This helps both your visitors and search engines find their way around without getting confused.

Most website platforms automatically generate a sitemap, which is just a helpful list for Google to find all your pages. You can usually check if you have one by typing /sitemap.xml at the end of your site’s URL. It’s a quick peek at how your site is organized.

And don’t forget: every important page should be reachable by clicking through links. Try not to leave any pages stranded. Make sure everything’s connected so your readers (and search engines) can find the good stuff!

Gentle Takeaway

SEO is how you help readers (and search engines) find your words. On-page and technical SEO aren’t just tech tricks; they’re invitations.

And if all this feels new or overwhelming, remember: you only need to take one step at a time. Try updating one blog post title this week to better represent its content and include a main keyword. Your Dreamspace garden will grow!